SEO INFRASTRUCTURE REBUILD
THE PROBLEM: Great product, but invisible on Google. Traffic was expensive and low quality due to reliance on paid ads.
THE SOLUTION: We rebuilt their entire site architecture on WordPress and launched a 3-month high-intent content campaign.
In the competitive world of Fintech, trust is the currency. If customers can't find you on Google, they don't trust you. Fintech Global had a superior product, but their digital presence was non-existent. They were spending a fortune on LinkedIn ads to drive cold traffic, while their competitors were scooping up all the high-intent organic search traffic for free.
The Technical Audit
Our initial audit revealed why Google was ignoring them. Their previous website was built on a heavy, custom-coded framework that was impossible for search engine bots to crawl. It was a "Black Box" — nice to look at, but invisible to data.
Diagnostics Revealed:
- 0 Indexable Keywords in Top 10 positions.
- 3.5s Load Time (Google penalizes anything over 2.5s).
- Orphaned Pages: 40% of their blog posts had no internal links pointing to them.
The Strategy: "Search Dominance"
We didn't just patch the holes; we migrated the entire platform. We moved them to a headless WordPress environment optimized for speed and schema markup.
- Month 1 (Foundation): Full migration to WordPress. Implemented technical SEO fixes (canonical tags, sitemaps, robots.txt).
- Month 2 (Content): Launched the "Intel Hub." Instead of generic "Fintech news," we targeted "bottom-of-funnel" keywords like "Best API for Payment Processing" — terms used by people ready to buy.
- Month 3 (Authority): Executed a backlink campaign, securing features in major tech publications to signal authority to Google.
The Result
By day 90, the traffic mix shifted. Organic search became their #1 source of high-quality leads. They reduced their paid ad spend by 30% while increasing total leads by 150%. They now own the first page of Google for their core category keywords.