BRAND & WEB OVERHAUL
THE PROBLEM: Outdated brand identity was losing enterprise contracts to younger competitors. The site looked "risky" to big clients.
THE SOLUTION: A complete visual rebrand and a headless website build designed for enterprise speed and security.
In logistics, speed is everything. But for Nexus Logistics, their digital presence was anything but fast. Despite handling millions in freight, their website looked like it was built in 2010. They were losing bids to younger, tech-savvy competitors simply because their brand didn't look "modern" or "secure."
The "Trust Gap"
Enterprise procurement teams judge a book by its cover. When we interviewed their lost leads, 60% mentioned that the website felt "clunky" or "outdated," which made them question Nexus's ability to handle complex logistics technology.
Old Site Load Time
4.2 SecondsNew Site Load Time
0.5 SecondsThe Strategy: Headless Architecture
A simple WordPress theme wasn't enough. We needed raw speed. We moved Nexus to a "Headless" architecture using Next.js on the frontend and a decoupled CMS on the backend. This means the site doesn't load a database every time a user clicks—it serves pre-built static pages instantly.
Visual Identity Overhaul
We didn't just change the code; we changed the soul of the brand. We stripped away the cluttered, old-school blue and grey palette and introduced a high-contrast, "Dark Mode" aesthetic (similar to what you see on this agency site). This positioned Nexus not just as a trucking company, but as a logistics technology partner.
The Result
The impact was immediate. With the new 0.5s load speeds, the bounce rate dropped by 40%. More importantly, the new "Enterprise-Grade" look gave their sales team the confidence to close bigger deals. Within 6 months, their online conversion rate for "Request a Quote" tripled.